Privacy Notice

Last updated: September 30, 2026

This Privacy Notice explains how Diego Lemus Reyna, doing business as Lemus Automations ("we," "us," or "our"), collects, uses, shares and protects your personal information when you:

• visit our website at lemusautomations.com;
• try our demo assistant (Bella Estética) on our website, on WhatsApp or on Facebook Messenger; or
• contact us.

Lemus Automations designs and installs AI assistants for WhatsApp, Facebook Messenger and website chat that reply to a business's customers, book appointments and send reminders.

If you have questions about this notice, write to us at [email protected].

Summary of key points

• What we collect: the information you share with us (such as your name, WhatsApp number, email and the content of your messages) and basic technical data (such as your IP address and browser type).
• Sensitive information: we do not request or process sensitive personal information.
• Why: to answer you, show you how our assistants work, manage demo appointments, prepare a proposal if you ask for one, and keep our services secure.
• Who we share it with: only the service providers that make our services work. We do not sell your personal information.
• Advertising and analytics: we do not use advertising or analytics cookies.
• Your rights: you can access, correct, delete or object to the use of your information by emailing [email protected].

1. Who is responsible for your information?

Diego Lemus Reyna, doing business as Lemus Automations
Calle Doctora 44, C.P. 11870, Mexico City, Mexico
Email: [email protected]

Diego Lemus Reyna is also the person in charge of handling requests related to your personal information.

2. What information do we collect?

Information you provide to us

• Name
• Phone number (WhatsApp), if you share it to receive an appointment reminder
• Email address, if you write to us by email
• Content of the messages you send to our assistants on our website, WhatsApp or Messenger
• Voice messages sent to our WhatsApp demo
• Details of demo appointments (service, date and time)
• Information about your business that you choose to share with us (business type, needs, tools you use)

Information we receive from messaging platforms

When you write to us on WhatsApp or Facebook Messenger, we receive your WhatsApp profile name and phone number, or your Messenger user ID and public profile name.

Information collected automatically

When you use our website or chat, our service providers automatically record:

• IP address
• Browser type and operating system
• Date and time of your requests
• Approximate country, derived from your IP address
• Your language preference (Spanish or English) and a chat session identifier, stored in your browser so the chat can keep your conversation

We do not collect your precise location.

Sensitive information

We do not request or process sensitive personal information. Please do not share sensitive information (such as health, financial or religious information) in our chat.

3. How do we use your information?

Purposes that do not require your consent (necessary to provide what you ask for):

• To respond to your messages and inquiries.
• To show you how our AI assistants work through a live demo.
• To book, change or cancel demo appointments and send you a reminder if you share your WhatsApp number.
• To understand your business needs and prepare a proposal or quote, if you request one.
• To send you information related to your request, such as appointment confirmations.
• To protect our services from abuse and keep them secure.
• To comply with our legal obligations.

Purposes that require your consent:

• To review demo conversations to improve our assistants and services.

If you do not want your information used for this purpose, email us at [email protected] at any time. Refusing will not affect your use of our services.

We do not use your information for advertising, and we do not send marketing communications.

4. Who do we share your information with?

We share your information only with the service providers that make our services work, and only for the purposes described in this notice:

We may also share your information if required by law or by a competent authority, or as part of a merger, sale or transfer of our business.

International processing: these providers may process your information outside Mexico, mainly in the United States and the European Union.

We do not sell or rent your personal information.

5. Do we use cookies or similar technologies?

We do not use advertising or analytics cookies, and we do not allow third parties to track you on our website for advertising.

We only store in your browser your language preference and a chat session identifier, so the chat can keep your conversation. Our hosting provider (Cloudflare) may set technical cookies that are strictly necessary for security.

You can delete this information at any time from your browser settings. If you do, the chat will start a new conversation.

6. Do we use artificial intelligence?

Yes. Our assistants use artificial intelligence provided by Anthropic (to understand and answer written messages) and Groq (to transcribe voice messages). Your messages are shared with these providers only so the assistant can reply to you.

Our assistants do not make decisions with legal or similarly significant effects about you.

You can choose not to use our AI assistant at any time. If you prefer to talk to a person, email us at [email protected] and we will reply personally. You can also ask us to delete the conversations you had with our assistant.

7. How long do we keep your information?

• Conversations with our demo assistant and demo appointment data: up to 90 days.
• Information from people who contact us about our services: up to 2 years after our last contact.

After that, we delete it, unless the law requires us to keep it longer or you ask us to delete it earlier.

8. How do we keep your information safe?

We use reasonable technical and organizational measures to protect your information, such as encrypted connections (HTTPS), service providers with professional security standards, and restricted access to the information. However, no system is 100% secure, so we cannot guarantee absolute security.

9. Do we collect information from minors?

Our services are not directed to people under 18, and we do not knowingly collect their information. If you believe a minor has shared information with us, write to [email protected] and we will delete it.

10. What are your rights?

You have the right to:

• Access your personal information and know how we process it;
• Rectify it if it is inaccurate, incomplete or outdated;
• Cancel it (ask us to delete it);
• Object to its processing for specific purposes; and
• Revoke your consent at any time.

To exercise these rights, email [email protected] with:

1. your name and a way to contact you;
2. a description of your request; and
3. information that helps us find your data (for example, the WhatsApp number you used or the date you used our chat).

We will respond within 20 business days.

If you are in Mexico and believe your rights have not been respected, you may contact the Mexican data protection authority, the Secretaría Anticorrupción y Buen Gobierno.

11. Do-Not-Track signals

There is currently no uniform standard for responding to "Do-Not-Track" browser signals, so we do not respond to them. In any case, we do not track you for advertising.

12. Changes to this notice

We will publish any changes to this notice on this page, updating the "Last updated" date at the top. If the changes are significant, we will also announce them on our website.

13. How to contact us

Diego Lemus Reyna — Lemus Automations
Calle Doctora 44, C.P. 11870, Mexico City, Mexico
Email: [email protected]